Bailey
Middle School
Computer Fundamentals
The Computer Fundamentals program introduces 8th grade students to the world of marketing, branding, and digital communication in business. Students learn how companies plan products, set pricing strategies, build brands, and promote products through digital platforms, especially social media.
Throughout the course, students explore topics such as customer relationships, product life cycles, branding, packaging, promotion strategies, and distribution, while also having the opportunity to earn an Industry Certification as a Social Media Strategist.
- Project-based learning that allows students to apply concepts through real marketing projects
- Real-world business and digital marketing skills
- Exploration of careers in marketing, branding, and digital media
- Problem-solving through strategy, product development, and promotion
Students design and promote their own product by creating a full product package and marketing strategy. They learn how businesses use social media to build brand recognition, analyze performance through metrics and analytics, and develop strategies that help organizations reach their goals.
